"To achieve total customer satisfaction by providing innovative and class leading load carrying equipment and solutions for the automotive industry through leadership and consultation." Since 1992 Rhino-Rack has proven to be Australia's most diverse commercial roof rack company, with a range of rack systems to suit everyone from the ladder-carrying tradesman to the desert assaulting 4-wheel driver. Rhino-Rack roof bars are made and tested to Australian standards AS1235 2000, and the company has worked in conjunction with car manufactures to develop rack systems to suit their various requirements. The total commitment to stay ahead of ever changing vehicle trends has seen Rhino-Rack supply products for all industry segments. Sensible pricing, quality design, innovations and now international distribution will see Rhino-Rack progress to new horizons over the next decade.